Seeing Red

Those firmly in RA Universe know by now Peter Jackson screened 10 minutes of ‘The Hobbit’ at CinemaCon, and it was ill received by a significant number of attendees. The plan by Warner Bros. was to highlight the potential sea change in movie making with the advent of cameras like the Red Epic. What I found completely predictable, and I’m going to be shocked if Sir Peter and Warners didn’t as well, were the stunned reactions of a bunch of theater owners and some journalists who needed something interesting to write. This gathering was not conducive to appreciation of something highly creative and inventive in film making. It was mostly about the bottom line, about consumption and give it to me now.

After the lean years of movie going and fear of not being in the black, I can understand theater owners not being eager to embrace something that requires them to invest lots of money and must in part be an acquired taste for the public. As for most of the journalists, they did not do their homework as per usual and must hear the same things over and over. For those who did do their homework, they knew Peter Jackson had already made it plain how 48fps will look and for ‘The Hobbit’ film will require some additional work on his part. Check out 5:00 to about 6:45 and especially the part about “grading down.”

For now I’m assuming Peter Jackson was not thrown a bit by the reaction at CinemaCon:

Peter Jackson responds to complaints about ‘The Hobbit’ footage — BREAKING

by Anthony Breznican
Peter Jackson says the negative reaction this week over new technology he’s using to shoot The Hobbit won’t hold him back, and he hopes moviegoers will give it a try and judge for themselves.

“Nobody is going to stop,” he said. “This technology is going to keep evolving.”

He hopes critics of the format will change their minds when they see the finished film.

“At first it’s unusual because you’ve never seen a movie like this before. It’s literally a new experience, but you know, that doesn’t last the entire experience of the film; not by any stretch, after 10 minutes or so,” Jackson tells EW. “That’s a different experience than if you see a fast-cutting montage at a technical presentation.”

So what does he say to people who just decide they don’t like the glossy new look of the format he’s using?

“I can’t say anything,” Jackson acknowledges. “Just like I can’t say anything to someone who doesn’t like fish. You can’t explain why fish tastes great and why they should enjoy it.”

Right now, every second of a motion picture is made up of 24 images, or “frames,” but Jackson is shooting his two Hobbit films at 48 frames per second, which he says creates a more lifelike picture and will make 3-D less of a strain on the eyes.

Read the rest here

As for me, I found the Ain’t It Cool write up on ‘The Hobbit’ screening about the most fair assessment, and I’m willing to wait for the finished product.

I’m also glad I finally got to highlight this vlog. It has been the most fascinating to me so far, but in the autumn I had a few things going on to keep me from giving the piece its due. Oh well, I got a chance to begin now and will have more to say on the subject.

Obviously something interesting happened. :D See you on Tuesday.