Beware the Social Media Trap

the-hobbit-the-battle-of-the-five-armies-posterIt’s fairly obvious that we are now watching a “controversy” about some of the dwarves not attending the London premiere of the Battle of the Five Armies. As for me, I’m not sure what I think about how all of this went down. Did Warner Brothers screw up and invite the criticism they’re now receiving by not making the game plan clear to all interested parties in the cast? Did John Callen really intend to create a groundswell of support for himself and his erstwhile cast mates, or did he stick his foot in his mouth by not realizing his words are more heeded than he may have realized? Was the L.A. premiere intended for the entire cast all along? Or is Warner Brothers really good at damage control? And to all of these questions, I say a big fat: I don’t know.

What I do know is whatever the intent of these individuals and corporations, one thing is clear: the first rule of social media is at play here, and I find it fascinating to ponder that some or all may have forgotten it existed or never knew it.

And here’s a corollary to the 1st rule of social media — its global power is directly proportional to the boredom of fandoms.

Richard Armitage Central Will Really Live up to Their Name

Library Girl (aka Julie) worked the red carpet at the Into the Storm premiere, and she will be sharing it with us. I don’t know about any of you, but I can’t wait. And having met Julie and communicated with her now for a few years, it could not happen to a nicer person and kudos to Joe, her husband, who’s a helluva nice guy too.

Julie in the middle:

And the other two are @awkardceleb and @saraalizecross

And Now for the Weather

Things are moving into place at the Into the Storm premiere.


Be sure to watch @marieastra8’s timeline.