It’s fairly obvious that we are now watching a “controversy” about some of the dwarves not attending the London premiere of the Battle of the Five Armies. As for me, I’m not sure what I think about how all of this went down. Did Warner Brothers screw up and invite the criticism they’re now receiving by not making the game plan clear to all interested parties in the cast? Did John Callen really intend to create a groundswell of support for himself and his erstwhile cast mates, or did he stick his foot in his mouth by not realizing his words are more heeded than he may have realized? Was the L.A. premiere intended for the entire cast all along? Or is Warner Brothers really good at damage control? And to all of these questions, I say a big fat: I don’t know.
What I do know is whatever the intent of these individuals and corporations, one thing is clear: the first rule of social media is at play here, and I find it fascinating to ponder that some or all may have forgotten it existed or never knew it.
And here’s a corollary to the 1st rule of social media — its global power is directly proportional to the boredom of fandoms.