Taking Notes

Last year around this time my bullshit detector was running on high due to all the press gushing over The Hobbit. I figured if I stayed away from most of the PR this year, the detector would keep quiet. No luck. Every time I get close, that thing makes an awful racket. None of this is to say I’m against the PR. Not at all. Sir Peter and Warners have to do what they have to do. Gotta make a living, and there’s no shame in that. But I’m not feeling the love for my part in it. Mainly because, well, I am bored with it. Okay, there I said it, and that was hard to say because I know so many are having fun with it. I envy you, but mostly I ain’t feelin’ it. If I can find some humor, I’m okay, but when I can’t, it’s hard to keep up the pretense I’m into it.

And if my gut is still working well, I would say Richard Armitage isn’t into it either. But again, gotta make a living, and I wish him all the best with what he has to do. Thankfully, I don’t have to do it with him. LOL!

Now for the good part. Yeah, there’s a good part to this; it’s not just a mini-rant about the droning of the Hobbit press. So the good part is Richard is getting quite the education in how to promote a movie and all the shit that goes on with it. This is a wonderful thing for him for two reasons. One, I still believe he’s destined for a spot behind the camera, and it’s going to be good. No, I’m in no rush for him to stop acting, but hey, why does he have to leave acting to get behind the camera? Why are those mutually exclusive? Clint Eastwood didn’t leave acting to direct or produce. If he can do it, Richard Armitage can do it. Two (and maybe this should be One), is there any doubt Sir Peter is the master on how to mount and promote a project? Oh you doubt that? ROFLOL!! You need to do some homework.

The dude is a marketing genius, and his ability to leverage fandom is, in my opinion, unmatched by any other director. As a business person who’s had to put on the marketing hat, I really appreciate his ability in this area, because that is hard work. And for those purists who hate all marketing types, let me put it this way, you wouldn’t see most of the movies you love if not for the marketers. It’s a necessary evil like insurance and pap smears. Sorry to digress. The point is Richard is learning from one of the best. And if there’s one thing that seems to be evident, he’s teachable and has a keen bullshit detector himself.

I love photos like this one because he has that look in his eye that says, I know what’s going on, and I’m going along with it, but inside, I’m smirking a little:

richardarmitage calling bullshit

And this is one great perk to blogging — I can attach any meaning I want to a photo. :D

Other than all of this above, I am looking forward to seeing the next installment of The Hobbit.

Pondering My Stint in the Armitage Army

I’ve been surveying the landscape again, and it’s hard not to wonder how Richard Armitage’s advent in America is going to play out. The Captain America promotion didn’t count. It was a blip. This Hobbit press machine is the real thing, and its invasion is formidable. Walking around New York has made that clear. Ads for this movie seem to be plastered on every available surface, so that I can go nowhere without being met by the Hobbity bunch, even on the steps leading in and out of the subway.

I thought I was ready for this, but I’m not so sure now. Last Saturday was already my saturation point, which wasn’t a problem because I just did what I always do when I’m full up to the eyeballs on information about Richard Armitage — go AWOL for a few days. But as I try to rejoin the march, something is in jeopardy — my voice on this blog. I’m feeling the need to refrain from sharing as many of my thoughts about show business. A little Armitage Protection Mode trying to kick in.

Perhaps this post is a commitment to remain honest. Yes, I’m putting myself out here for some accountability. Please note I’m not accountable to share everything I’m thinking. If I did that, your hair would curl. But this need to remain honest is my bullshit detector coming to my rescue, and thankfully, it makes me draw back and take note of what’s going on around me, and if I’m feeling too hemmed in by conventional thinking, I want to get loose. Mostly, I fear becoming homogenized — oohing and aahhing and generally just saying the same old claptrap I find so prevalent and uninteresting.

For now, I’m hanging out with my girls, loving that, and trying mightily to forget The Hobbit exists. It’s a little hard to do sometimes: