Last year around this time my bullshit detector was running on high due to all the press gushing over The Hobbit. I figured if I stayed away from most of the PR this year, the detector would keep quiet. No luck. Every time I get close, that thing makes an awful racket. None of this is to say I’m against the PR. Not at all. Sir Peter and Warners have to do what they have to do. Gotta make a living, and there’s no shame in that. But I’m not feeling the love for my part in it. Mainly because, well, I am bored with it. Okay, there I said it, and that was hard to say because I know so many are having fun with it. I envy you, but mostly I ain’t feelin’ it. If I can find some humor, I’m okay, but when I can’t, it’s hard to keep up the pretense I’m into it.
And if my gut is still working well, I would say Richard Armitage isn’t into it either. But again, gotta make a living, and I wish him all the best with what he has to do. Thankfully, I don’t have to do it with him. LOL!
Now for the good part. Yeah, there’s a good part to this; it’s not just a mini-rant about the droning of the Hobbit press. So the good part is Richard is getting quite the education in how to promote a movie and all the shit that goes on with it. This is a wonderful thing for him for two reasons. One, I still believe he’s destined for a spot behind the camera, and it’s going to be good. No, I’m in no rush for him to stop acting, but hey, why does he have to leave acting to get behind the camera? Why are those mutually exclusive? Clint Eastwood didn’t leave acting to direct or produce. If he can do it, Richard Armitage can do it. Two (and maybe this should be One), is there any doubt Sir Peter is the master on how to mount and promote a project? Oh you doubt that? ROFLOL!! You need to do some homework.
The dude is a marketing genius, and his ability to leverage fandom is, in my opinion, unmatched by any other director. As a business person who’s had to put on the marketing hat, I really appreciate his ability in this area, because that is hard work. And for those purists who hate all marketing types, let me put it this way, you wouldn’t see most of the movies you love if not for the marketers. It’s a necessary evil like insurance and pap smears. Sorry to digress. The point is Richard is learning from one of the best. And if there’s one thing that seems to be evident, he’s teachable and has a keen bullshit detector himself.
I love photos like this one because he has that look in his eye that says, I know what’s going on, and I’m going along with it, but inside, I’m smirking a little:
And this is one great perk to blogging — I can attach any meaning I want to a photo. :D
Other than all of this above, I am looking forward to seeing the next installment of The Hobbit.